Florida Division

Paul Haire

 

AFM is a leading sales and marketing agency dedicated to servicing the needs of our manufacturer clients. We are positioned to provide the most complete sales coverage throughout the Southeast.

Our branded focus allows us to offer the best solutions to our shared operator customers. The state of Florida requires local focused sales coverage, our four regional sales offices are uniquely situated to service our customer's needs.

AFM was formed over 25 years ago by Paul Haire and his father Russ, based on the vision of providing the best local and marketing services to the foodservice manufacturer. That vision is continued today though the actions of our 85+ teamates in the Florida market.

Florida Manufacturers >>

 

Testimonials

 
  • "The AFM planning process is the framework of what we do throughout the year. They do an excellent job of incorporating us into the process, collaborating with us as we set short and long term goals that give the overall structure and accountability necessary for success. Their willingness to explore new and innovative ways to streamline the process and invest in new technology that supports both planning and execution is truly ahead of the curve."
    -Nicolle Baker, Lamb Weston
  • "The levels that AFM has taken sales training is definitely reflected in the level of quality sales representatives they have in the field, I have personally seen their Boot Camp system turn entry level sales people into seasoned vets in significantly less time than I would have expected…This is a proven system to Pierce Chicken "
    -Fernando Juan, Pierce/Pilgrims
  • "Since appointing AFM in 2009, I could not be more pleased with the ease of communicating all information regarding our product line through one point of contact. The hands on approach by management in then working to convey that information throughout the organization is very effective and I am confident that once information has been shared with my contact, Joe Potter, it will be communicated to all necessary parties immediately and any necessary action taken."
    -Stacy Cannon, ACH Food Companies